Beth Cherry Ready To Lead Litchfield Chamber


“I really believe in this community and the wonderful group of people who live here,” said Beth Cherry, who has been named the new executive director of the Litchfield Chamber of Commerce.

Cherry replaces Maggie Sinclair, who resigned earlier this year to pursue other interests.

“We are thrilled to have Beth join the Litchfield chamber as our new executive director,” and Mandy Jewell, president of the Litchfield Chamber of Commerce. “With her previous experience owning her own business in Litchfield, she brings with her a sense of engagement and ownership that will be invaluable to our board. We’re excited for Beth to bring her ideas and enthusiasm to the Litchfield chamber.”

A native of Mt. Olive, Cherry moved to Litchfield with her husband, Thomas, in 2009. The couple have three children, Wade, age nine, and twins, Naomi and Brooks, age three.

After graduating from Mt. Olive High School, Cherry studied massage therapy at Sanford Brown College in Collinsville.

“I had no idea what I wanted to do after high school,” she said. “I told my parents when I grew up I wanted to be a cheerleader. They pretty much told me that no one does that.”

However, in a sense, Cherry has become a cheerleader for her community through business opportunities and now through her new position at the chamber.

When she graduated from college, she worked as a massage therapist for a while, and then as a stay-at-home mom.

“I love being home with my kids,” she said. “But coaching has always been a passion of mine too.”

She started volunteering to coach middle school cheerleading at No Limits Power Tumbling in Litchfield, eventually starting her own program at Fit-to-Go, also in Litchfield.

Her program started with ten girls at Fit-to-Go, growing to 150 at Midwest Royals All-Star Cheer, Pom and Tumble, LLC. She sold the gym last year to pursue other opportunities, and now owns and operates Be Still Yoga and Meditation through Fit-to-Go in Litchfield.

“I’m very excited to have this opportunity to work alongside such a talented chamber team to continue to build strong partnerships and connections for the Litchfield business community,” Cherry said. “It is an honor to be trusted with this responsibility, and I will work tirelessly to help ensure that our entire community benefits from our team’s efforts.”

One of her passions is helping to provide resources for local business owners or residents interested in starting their own business. She hopes to host pop-up shops, help find grants for businesses and lead seminars on starting a business.

Cherry credits two local businesswomen, Meghan Bilyeu and Renee Dougherty with helping to mentor her as she started her own business.

““They are incredible business mentors that have always encouraged me along the way,” Cherry said.

After joining the chamber as a business owner, Cherry gradually became more involved on committees and helping to run the little miss pageant. She would later add a junior miss pageant, and eventually run all four pageants at Party in the Park. Cherry has been helping with the pageant for the past six years, and plans to continue to assist, but will no longer be at the helm.

Earlier this year, she was honored by the Litchfield Chamber of Commerce with its Special Recognition award for her work on the pageants.

Cherry has big plans to dive right into her new job and keep the chamber moving in a positive direction for local businesses.

“I’ve been part of the chamber as a business owner for a number of years, and now’s my opportunity to help refine some things” Cherry said. “Since I sold my gym, I feel like I have so much to give to the community, so many new ideas and experience.”

She’s looking forward to new challenges in working together and helping local businesses grow in the community.

“Litchfield has a lot of work to do for our businesses, especially in this season of COVID-19,” Cherry said. “These people are our families, friends and co-workers, and I’m so excited to be getting out in the community and helping others. Working together, we can make a truly positive impact on our community’s overall well being.”


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